Workshop Overview
Following the success of our pilot event in Edinburgh, Buell Hospitality has launched a national workshop series, sponsored by The Full Range and Buyers Edge, designed to help independent hotel owners and senior operators better understand and harness the opportunities presented by artificial intelligence.
The one-day workshops explore the practical application of AI across hotel operations, marketing, guest communication and data-driven decision making.
The sessions combine expert presentations, real-world case studies and open discussion, providing practical insight for hospitality leaders looking to improve operational efficiency, enhance guest engagement and make better commercial decisions.
What You’ll Learn
Participants will explore:
What AI actually means for hospitality businesses today.
Turning guest data into measurable revenue growth.
The role of brand and human judgement in an AI-driven world.
How AI is reshaping digital visibility, marketing and guest behaviour.
New tools and opportunities emerging across hopsitality.
The workshop will also reference landmark research undertaken in late 2025, exploring industry attitudes towards AI, perceived barriers and challenges amongst owners and operators, and adoption levels.
Speakers
Roddy Watt — Buell Hospitality
Allan Nelson — For-Sight
Craig Burns / Chris Terry — Huckleberry
Andrew Wolffe — Genoa Black
Barry Knight — The Full Range (Buyers Edge)
Feedback From The Pilot Workshop
"A thoroughly engaging event and exceptionally well planned and executed."
— Matt Hansen, Managing Director, Edinburgh Apart Hotel
"A very insightful day with fantastically knowledgeable speakers."
— Daniel Sharma, Director, New Town Hotels
"I learnt so much about how I could improve my working output and increase efficiency."
— James Brosnan, Marketing Director, Tynecastle Park
"Highly recommend this workshop to anyone. It highlighted the importance of understanding AI."
— Gary Harris, Director, The Marcliffe of Pitfodels
Register Your Interest
*Places are limited to 15 participants per workshop.
For enquiries or to reserve a place, please contact: enquiries@buellhospitality.com
About Buell Hospitality
Buell Hospitality is a specialist advisory and support business dedicated to the independent hospitality sector across the UK. Working with hotel owners, operators and investors, Buell helps businesses improve performance, strengthen profitability and build long-term value. Through its advisory and management services in collaboration with Buell Partners, Buell provides practical strategic and operational expertise shaped by decades of industry experience. Its growing Buell Connect community brings together operators, trusted partners and industry insights, creating a collaborative platform designed to help independent hospitality businesses succeed in an increasingly competitive market.