The Future of AI
Exploring the future of AI in the UK hotel & hospitality industry
Artificial Intelligence is reshaping industries worldwide and hospitality is no exception. From smarter guest experiences to streamlined operations, AI presents opportunities that could transform how hotels and hospitality businesses work. But adoption across the UK is uneven, especially for independent operators who often face limited resources, tight budgets, and uncertainty about where to begin.
That’s why Buell Hospitality has launched the AI in Hospitality Initiative, a dedicated research and support programme designed to give the sector a clear, practical, and people-first path into AI.
What We’re Doing
Nationwide Research: Our inaugural survey is gathering insight from hoteliers and hospitality leaders across the UK, building the first industry-wide picture of AI awareness, adoption, and readiness.
Regional Workshops & Events: Guided by the findings, we’ll host workshops and working lunches to explore practical applications of AI, tailored to the unique needs of independent hotels and operators.
Ongoing Insights: Through pulse surveys, interviews, and annual reports, we’ll track how the industry’s relationship with AI evolves and share practical, actionable guidance along the way.
Why It Matters
Hospitality is, above all, a people business. Balancing the opportunities of AI with the human touch that defines guest experience is essential. Our initiative ensures independent hotels are not left behind in this transformation, equipping them with the knowledge, confidence, and tools to make AI work for them.
Be Part of the Journey
This is just the beginning. By signing up, you’ll:
Receive early access to research findings and insight reports
Be the first to hear about our workshops, working lunches, and events across the UK
Join a growing community of hospitality leaders exploring how AI can shape the future of the industry
Sign up now via the form below to stay informed.
Together, we can ensure the UK’s hospitality sector builds confidence and capability in AI, without losing what makes it truly special.
Partners in hospitality
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Partners in hospitality •
