WhatsApp Solution
Biteluxe
Biteluxe is a managed guest-messaging partner for independent hotels, built around conversational AI on instant messaging channels such as WhatsApp, web chat, Instagram, and Facebook. We run the service for you, so your team can stay focused on guests on-property, while we handle the heavy lifting behind the scenes.
Each hotel gets a branded AI concierge that matches your tone of voice and is trained on your real operating details: check-in, breakfast, parking, spa, dining, local recommendations, policies, and seasonal events. Guests get fast, helpful responses 24/7 on the channels they already use, with smooth handover to staff when a request needs a human touch. Your team remains in control: you can review conversations, jump in at any time, and request changes.
Biteluxe can connect with your property management system (PMS) and CRM to support a more joined-up experience, including guest-journey timing and fewer manual lookups.
This is not a self-service platform. We implement, test, optimise, and operate the AI day-to-day: refining answers, improving flows, and tuning upsell prompts for upgrades, dining, and experiences. The result is a better guest experience, fewer interruptions for staff, and more opportunities to convert intent into incremental revenue.
Prem Jethwa- Odedra
Prem Jethwa-Odedra
Founder
Douglas Waddell
CEO
A Case Study: The Queen at Chester
The Queen at Chester is an historic luxury hotel in Chester, England with 218 bedrooms, located beside Chester train station and inaugurated by Queen Victoria in 1861. Its city-centre location means intense competition from nearby restaurants and bars.
BiteLuxe was tasked with helping the hotel hit an annual goal to grow F&B revenue by £1m after a £6m refurbishment, by reducing “F&B leakage” (guests dining elsewhere), improving offer visibility beyond low performing email, and cutting reception time spent on repetitive enquiries.
We deployed “Amanda”, a fully-managed AI concierge on WhatsApp, started pre-arrival conversations (with branching based on stay purpose), and rolled out using Biteluxe’s 1+1 framework (live test then full go-live with ongoing optimisation).
“Since we introduced Amanda, our in-house sleeper-to-diner ratio has doubled compared to last year… and we’re seeing stronger numbers year-on-year every week.”
- Joji Esao, Hotel Manager.