Technology
Net Affinity
At Net Affinity, we help hotels take control of their distribution and simplify the lives of hoteliers. We drive commercial success for independent, resort and group hotels through our suite of high-performing technology — including a best-in-class booking engine, channel manager, GDS connectivity and payments solution — growing direct revenue while managing broader distribution more profitably.
Our booking engine is built from the ground up — fast, mobile-first and packed with features designed around the needs of both guests and hoteliers. From a seamless two-step booking process and eCommerce shopping cart, to exclusive direct Meta search integration and a built-in business intelligence dashboard, it connects your tech stack while driving upsells, extras revenue and measurable growth.
Effortlessly manage all your booking channels in one place with our Channel Manager. We take a quality-over-quantity approach to OTA and GDS connectivity — every integration is fully two-way, keeping availability and rates in sync and eliminating overbookings. Deep integration with our Smart Payments solution automates VCC processing and PMS reconciliation, while native revenue management system integrations and real-time automated controls help you maximise room sales across all platforms — all from a single, unified distribution hub.
Net Affinity Smart Payments is a fully integrated payments ecosystem designed to eliminate manual work, reduce errors and improve cash flow across every touchpoint. Our payment page connects directly to the booking engine, OTA virtual credit card payments are reconciled automatically, and payment links make securing bookings remotely effortless. A fully integrated PIN terminal ties in-person payments to the same merchant account as your eCommerce solution — and everything syncs with your PMS, adheres to your payment policies, and gives your team less admin and your business more revenue.
Our Client Success Team are hospitality specialists with deep expertise across every Net Affinity platform — proactively ensuring your business gets the most from your investment. Whether you need quick answers or in-depth guidance, personalised support is available when you need it via live chat, email or phone, with out-of-hours and emergency channels for added peace of mind. And with access to our Knowledge Base and Learning Academy, your team always has the resources to stay informed and confident in using our products.
Buell Hospitality members enjoy exclusive, value-driven benefits designed to support and accelerate your business growth. As part of your membership, you’ll receive a complimentary setup of our Booking Engine, allowing you to start taking direct reservations quickly and efficiently.
In addition, members benefit from a 50% discount on the setup of our Smart Channel Manager and Smart Payments solutions, giving you powerful tools to streamline distribution, manage multiple channels with ease, and simplify your payment processes.
A Case Study: The K Club
134 Room 5 star Hotel, Spa and Golf resort in Kildare, Ireland. 550 acre estate, previously hosted the Ryder Cup. It’s also hailed as a premier wedding venue, and a haven for leisure and business travellers alike.
In late 2022, The K Club decided it needed to enhance its online presence and drive growth. Their existing methods felt disjointed across different companies, and the website was not working for the company. So, in November 2022, they aligned with Net Affinity, embarking on a journey of digital transformation.
Implementing a new booking engine, marketing, and website design services, The K Club was able to form a cohesive digital strategy, aligning with their vision of elevating the guest experience and expanding their market reach.
Bookings made on the brand website have increased by an incredible 88%, while room nights booked have increased by 78%.
Revenue booked on the brand website is up by 42%, and stayed revenue from the brand website increased by 5%.
Net Affinity built a bespoke site for us to enable us to deliver what we need. The process was good, the team was very helpful and responsive. We have monthly calls to help keep everything on track, as well as on-site meetings, but the support team comes back very quickly on smaller issues, too. We get on with the team so well and feel that they do genuinely care!
— Orla Canavan, Marketing Manager at The K Club
A Case Study: Horwood House Hotel
We recently sat down with Karim Kassam and Caroline Morrone from Horwood House Hotel, in Milton Keynes, UK to ask them about what it’s been like to work with us.
Karim, Hotel Owner, said; “It’s been fantastic, we have regular calls with them, so if there are any issues or questions, or we need clarification, Julie is our first port of contact. It doesn’t feel like you are talking to customer services, it’s someone who is part of the team “
He continues; “Our online bookings have doubled in quantity, the number of room nights has doubled, revenue has probably gone up a bit more than double because our average room rate has gone up over the same period.“
Caroline, General Manager at Horwood House said; “They are real experts in their field. They really know our business, they understand it and they understand where we are coming from.“
Watch the full video case study here.