Practical advisory support for independent hospitality owners, operators, and investors
We help you improve performance, reduce EBITDA leakage, and build long-term owner value through clear insight, strategic direction, and ongoing support
Independent
We work for owners,
not brands or lenders.
Results Driven
Focused on measurable
improvements and value.
Connected
Access to a trusted network
of hospitality experts.
Experienced
Decades of senior hospitality
leadership and insight.
Ongoing Support
We stay with you to deliver
lasting results.
BUELL ADVISORY
Start with our Benchmarking Tool for a clear view of your business!
Buell Advisory helps independent hotel owners and operators assess where value may be leaking, identify priority opportunities, and decide the right next steps!
Quick high-level business health check
60-minute consultation with a Buell advisor
Initial Owner Value Report
Recommended next steps and relevant
partner introductions
Free for Buell Connect members
HOW THE PATHWAY WORKS
A structured approach to improve performance and build long-term value.
Discover
Buell Benchmarking
Identify where value may be leaking by benchmarking the business across the key drivers of commercial performance and asset value.
Diagnose
Buell Business Diagnostic
Undertake a detailed financial and commercial analysis to validate opportunities, identify EBITDA leakage and prioritise areas for improvement.
Develop
Operational & Strategic Evaluation
Validate the findings on-site by experiencing the business through the eyes of the guest and assessing operational delivery, leadership capability and the physical product.
Differentiate
Business Positioning
Combine independent market intelligence with our findings to ensure the business is correctly positioned to maximise revenue growth, profitability and long-term asset value.
Deliver
Buell Value Partnership
Assign a Director of Advisory to work alongside the owner, providing monthly Trading Reviews, strategic oversight, accountability and ongoing access to the Buell ecosystem.
Meet Our Advisory
Directors
Nick Gamble
Director of Advisory
Nick has more than 35 years’ experience across luxury, lifestyle and resort hotels. A former General Manager and senior operations leader, he has opened hotels, delivered multimillion-pound development projects and held board-level roles focused on operational performance, brand development and team culture. His previous experience includes senior positions with Cairn Group, Hallmark Hotels and The Belfry, alongside advisory work for groups including De Vere Hotels and Malmaison. Nick specialises in repositioning businesses, building strong leadership teams and improving service, margins and long-term commercial performance.
Vincent Garrington
Director of Advisory
Vince is a board-level hospitality executive, strategic adviser and transformation specialist with more than 30 years’ experience across branded, boutique, resort and independent hospitality businesses. He has worked alongside private equity-backed organisations, institutional investors, international hotel brands and owner-operated businesses, leading projects involving commercial repositioning, operational transformation, acquisitions, technology implementation, business turnaround and growth strategy. A qualified Business Transformation Officer, Vince combines commercial and operational expertise with a strong understanding of sustainability, helping owners improve performance while strengthening long-term asset value.
REAL OUTCOMES. LASTING IMPACT.
Coastal Boutique Hotel
Value Creation Roadmap
Working alongside the owner and management team, we developed a coordinated Buell Value Pathway Plan to strengthen the hotel’s positioning, improve commercial performance and create a clearer roadmap for long-term owner value.
Read the full case study
Clearer Positioning
A stronger premium, food-led boutique proposition.
Improved Visibility
Better operational efficiency and financial insight.
Long-Term Roadmap
Phased priorities for investment, profitability and owner value.
Heritage Hotel Growth
& Profitability Transformation
Working alongside the owner and leadership team, we developed and implemented an integrated Buell Value Pathway Plan that increased revenue by over 60% and operating profit by more than 65%, while creating a stronger and more valuable hospitality business.
Read the full case study60%+ Revenue Growth
Increase in revenue over the three-year implementation period.
65%+ Operating Profit
Increase in operating profit over the three-year implementation period.
50%+ RevPAR Growth
Increase in RevPAR, alongside occupancy rising to approximately 75%.